Kwame Taku2017/02/06

KEEP IT SHORT AND SWEET

Being clever in creativity is great, but you don’t want lyrics that are too technical for the average consumer to understand easily – i.e. we’re not looking for some ambiguous piece of poetry. Keep it on the shorter end of things and deliver a clear message. If your finished jingle can be easily understood by a kid, then you’re probably on the right track.

by @KwameTaku